Monday, December 30, 2019

Marketing Strategies - 1969 Words

LINCOLN COUNTY HOSPITAL HAWKEYE (Telemedicine program) Overall idea: We plan to propose that the hospital continue its quality initiatives and advertise to patients via low-cost options. We think the hospital could market telemedicine to in-home users, cardiac patients and a range of inpatients (expanding services offered to inpatients). Our assessment differs from others in that negotiating with payers (where possible) is also a consideration. 1. Background/Situation Assessment SWOT Analysis Strength: Strong partners (providence sacred heart) Physician alignment Competition is less First telemed program there 24 hours (ER, helipad) Low cost Funding from local club organizations Advanced technology (detailed†¦show more content†¦Our audience is as follows: Payers: We propose marketing to move toward negotiations with payers where possible, but this is not a straightforward task. Chars data (2012) shows Medicare and Medicaid were payers for 79 percent of acute-care patient days in 2012 (not counting swing beds; but our data might be skewed if including nursing home residents). Because hospitals typically are not able to set the terms of CMS’ payments, we propose investigation into additional pilot projects (adding to what Lincoln Hospital has already initiated), including the Community-based Care Transitions Program. Data about the existing payer mix is publicly available (inexpensive, neutral), but doesn’t look at the total market (see next section). Private/commercial insurers are also a reasonable audience for telemedicine because of Lincoln’s low costs and the county’s demographics. Lincoln County’s median age (47.3) skews a bit older than Washington on average (37.1) according to U.S. Census data, but that average hides a cluster of working-age adults that are prime candidates to be private and commercial insurance consumers. More than one-third of Lincoln County is aged 25 to 54 (the 45 to 54 age group is the largest – which is likely already a consideration in what services the hospital may need next to serve its population). About 60 percent of the county’s population (all ages) was in the labor force as of 2007 to 2011 Census surveys, with about the sameShow MoreRelatedCorporate Responsibility and Marketing Strategies1838 Words   |  8 Pagesï » ¿ Corporate Responsibility and Marketing Strategies Wanda Joyce McGhee Dr. Malinda Swigart Business 508 July 13, 2014 Corporate Responsibility and Marketing Strategies There is no question that Apple is a remarkable company. In addition to its business turnaround, its innovative design, and its media content and apps, the unadulterated  sexiness of all its products makes Apple hard to resist. For me, what isn’t hard to resist, is asking: How can a company that is this extraordinaryRead MoreThe Marketing Strategy Of Walmart1496 Words   |  6 Pagesrecognition by consumers escalate to never before seen heights. Because of this brand recognition, it has become important for businesses to design their websites to reflect their overall marketing strategies. This is especially important in the retail world. All retail businesses have a similar overall marketing strategy of generating sales and retaining the customer for future sales. Most of the retail giants still greatly rely on the success of their brick and mortar stores to turn a profit. HoweverRead MoreDells Marketing Strategy1802 Words   |  8 Pagesalways been careful in sustaining i ts marketing strategy of providing standard-based computing solutions (Official Website 2004). Today Dell is the third largest computer manufacturer in the world. On January 2004 Dell reports net revenue approximately $41,444 millions and 46000 employees (Annual report 2004). Marketing Environment Dells strategy is global. It realizes that being closer to the customers is essential in carrying out its marketing strategies as well as in enabling it to build customerRead MoreMarketing Strategy1138 Words   |  5 PagesChapter 1 Marketing in Today’s Economy Exercise 1.1 CarsDirect http://www.carsdirect.com 1. Explore the CarsDirect website, including pricing a vehicle of your choice. How successful is CarsDirect in reducing the hassles associated with buying an automobile? 2. Does the design of the CarsDirect website convey confidence and trust in the car buying process? How has CarsDirect answered consumers’ concerns over the lack of a human element in their marketspace? Exercise 1.2 DaytonaRead MoreMarketing Strategies For A Marketing Strategy1235 Words   |  5 PagesMarketing strategies A marketing strategy is a description of goals that need to be achieved with marketing efforts. A marketing strategy is normally formed by an organizations business goals. Business goals and a marketing strategy should go hand-in-hand. A marketing strategy should consist of a clear goal of what has to be done, informing consumers about the product or services being offered, and also informing consumer of differentiation factors. The 4 P’s of marketing Marketing is a businessRead MoreMarketing Strategies For The Marketing Strategy1453 Words   |  6 Pagestrue cost of production for the particular products and services are not known to the customers. Instead, they feel the worth of a product from their sense of feeling and decide to buy it even on higher price. Therefore producers chase such marketing strategies which help them to set huge perceived value for their product or service and in this way they are able to get high prices for their products in the market (Sweeney et al., 1999). Perceived value is mostly used by companies who manufactureRead MoreMarketing Strategies For A Marketing Strategy1177 Words   |  5 Pagescompanies in marketing has become more intense. Practice effective marketing strategies is very important for most of the companies who want to be successful and to become leaders in marketing. Strategy is part of marketing techniques that combine all the market goals which are the company needs to make a completed plan in order to increase sales and maintain customers (Bennie, 2016). Marketing strategies have been extensively studied in the marketing area. For example, marketing strategy was discussedRead MoreMarketing Strategies Of The Marketing Strategy Essay1527 Words   |  7 PagesThe Marketing Strategies that were exercised by eBay which contributed to its success. 1. Definition of the Marketing Strategy Grewal and Levy (2010: p.32) states that â€Å"a marketing strategy identifies a firm’s target market(s), a related marketing mix - their four P’s and the bases upon which the firm plans to build a sustainable competitive advantage†. Kotler and Keller (2012: p.274) further argues that ‘the marketing strategy is built on segmentation, targeting, and positioning (STP) and a companyRead MoreMarketing Plan For A Marketing Strategy909 Words   |  4 PagesA marketing plan is crucial to the survival of an organization. Marketing plans need to be well thought out and target a certain market. The market that an organization chooses will demonstrate what direction they want the organization to head in. However, choosing just one market will be problematic to the organization because they will be missing out on other opportunities to grow. The organization needs to operate like the old sane, kill two birds with one stone. Therefore, if an organizationRead MoreMarketing Strategy : Marketing Strategies871 Words   |  4 PagesPurpose and Overview The purpose of this case analysis report for Mistine, direct selling in Thailand Cosmetic Market looks into the marketing strategies focus. The report includes external opportunities and threats as well as strengths that are to be discussed here. The external opportunities include new markets and new product and service development. External threats include growing competition and lower profitability external business risks. The weakness are high prices are possible

Sunday, December 22, 2019

Systems Analysis And Role Of The Systems Analyst - 2802 Words

Assignment 1 – Task 1 (P1) (P1 – 1) An explanation of what Systems Analysis is and the role of the Systems Analyst. Discuss Systems Analysis and the role of the Systems Analyst A system analyst is an important part of a business, who is usually an IT professional, specializing in analyzing, designing and implementing information systems. The primary role of a system analyst is to assess situations, and the suitability of information systems, and then study the problems and improvements needed within a certain organisation and come up with a way that these changes can be made effectively. It is the role of the system analyst to research problems, plan solutions, recommend software/systems and to overall co-ordinate the development of the†¦show more content†¦The system analyst will then examine the project thoroughly and go through any potential faults they think will cause a major issue for the company, and make plans to solve them as quickly and effectively as possible. The primary purpose of the system analyst at this stage is to gather information as much information as possible and determine any specific requirements needed for e.g. software, w hich will be specified in the requirements specification. The end product of the system analyst stage is known as the deliverable – which will be the end set of requirements that the analyst has chosen for the project. A system analyst can have the following duties: †¢ Interacting with any internal users/customers in order to learn and document any requirements †¢ Write up any specified technical requirements. †¢ Give presentations about their findings to clients and colleagues †¢ Interact with designers in order to understand software limitations. †¢ Help the programmers during system development †¢ Perform the system testing. †¢ Deploy the completed system. †¢ Document the system development contribute to user manuals and training. (P1 – 2) A discussion of the reasons why an organisation might initiate a Systems Analysis project†¦ TELOS. Discuss the reasons why an organisation might initiate a Systems Analysis project †¢ To improve efficiency †¢ Improve ease of use †¢ Make use of new technology †¢

Saturday, December 14, 2019

Cameras on Every Corner Free Essays

The city of Detroit should not have a camera on every corner. Yes we need to do something to make or city safer. Yes there are many unsolved crimes but the people in Detroit needs privacy. We will write a custom essay sample on Cameras on Every Corner or any similar topic only for you Order Now We should not have a camera watching every move we make. No matter where we go once we are outside our homes we will be getting watched. How much privacy do they expect us to give up for safety? If I’m alone in the park, I want to know that I’m actually alone. Video cameras however don’t really reduce crime. They do act as somewhat as a deterrent and they certainly help identify the perpetrators, but overall it doesn’t really do much. We know this through studies from London, England where nearly every street corner has a video camera. Overall, the crime rate of London has not really dipped at all since these were placed. Having a spy camera on every corner makes some people feel more at ease. The picture may be worth a thousand words, but it doesn’t tell the whole story. A spy camera in the school bus may show the bus driver not doing anything during a brawl. It looks bad. What is doesn’t show is that the traffic did not offer the driver a chance to pull over and that she was trying to contain the situation as best she could with her words. The picture won’t tell everything. Having these cameras could cause another crime. Someone a night guard, employee, hacker, etc. could sell the surveillance tapes to use them to determine a pattern of behavior to plan another crime. Also our city is in a lot of debt. So why would we spend millions of dollars on all those cameras? That money could be paying off debts. Buying all those cameras would put us in more debts which would cost people there jobs. Without our jobs people won’t be able to get the things they need to live. The people will need some money for our own common good. The city of Detroit should not have cameras on every corner. How to cite Cameras on Every Corner, Essay examples

Friday, December 6, 2019

Data Analysis Project Descriptive Statistics

Question: Describe about the current era, data analysis is the key element for analysis of any statistical problem? Answer: Introduction: In current era, data analysis is the key element for analysis of any statistical problem. Thus the analysis has to do on the data regarding the time taken to travel to school by Australian students. According to given data it will be look out what average time will required to student to reach the school. Along with that some descriptive statistic for this time variable will be look out. Time to travel to reach the school is given in minutes. Under this study of data for the given variable, we have to see the histogram for this variable. We have to use excel or SPSS for analysis of given data for the variable time required to reach the school for Australian students. Let us see this statistical analysis in detail given below: Data Analysis: In the data analysis part, we have to see some descriptive statistics and histogram for the variable time required for Australian students to reach the school. Descriptive statistics is nothing but the study of mean, mode, median, maximum, minimum, skewness, kurtosis etc. We know that the histogram represents the frequency distribution. In this part, we have to see the histogram for the variable time required for Australian students to reach the school. Let us see the descriptive statistics for the variable time required for Australian students to reach the school. The descriptive statistics for this variable is given below: Descriptive Statistics N Minimum Sum Mean Std. Deviation Variance Time_to_school 125 1.00 2470.00 19.7600 22.97629 527.910 Valid N (listwise) 125 Here, we get the minimum time in minutes for Australian student to reach his school is given as 1 minute. The average time required for reaching to school is given as 19.76 minutes for Australian students. The standard deviation is given as 22.98 minutes. We have to see some other descriptive statistics for the variable time required for Australian students to reach the school which is given in the following table: Descriptive Statistics N Range Maximum Mean Skewness Kurtosis Statistic Statistic Statistic Std. Error Statistic Std. Error Statistic Std. Error Time_to_school 125 149.00 150.00 2.05506 3.148 .217 12.618 .430 Valid N (listwise) 125 There are total 125 students are participated in this survey. Data is collected for the time required to reach the school. The range for time required to reach the school is given as 149 minutes. The maximum time required for reaching to school is given as 150 minutes. Coefficient of skewness describes the skew of the distribution for the variable under study. Here, we get coefficient of skewness as 3.148; this means, coefficient of skewness is greater than zero and it is a positive coefficient. So, we interpret that the given variable time required to reach the school have asymmetrical distribution with a long tail to the right. Here, we get the coefficient of Kurtosis as 12.618, this means, the study variable have a distribution more peaked than a Gaussian or normal distribution. Histogram shows the exact nature of the frequency distribution of the study variable. The histogram for the variable time to reach the school for Australian students is given below: From above histogram we conclude that the variable time taken by Australian student to reach the school have an asymmetrical distribution with a long tail to the right. Interpretations: 1) Average time for Australian students to reach the school is found as 19.76 minutes. 2) Minimum time required for Australian student to reach the school is 1 minutes.3) Maximum time required to reach the school is 150 minutes.4) We conclude that the variable time taken by Australian student to reach the school have asymmetrical distribution with a long tail to the right.5) We interpret that the variable time required to reach the school have distribution more peaked than a normal distribution. References: 1) Robert V. Hogg, Allen T. Craig, Joseph W. McKean, An Introduction to Mathematical Statistics, 6th ed., Prentice Hall, 2004.2) George Casella, Roger L. Berger, Statistical Inference, 2nd ed., Duxbury Press, 2001.3) David R. Cox, D. V. Hinkley, Theoretical Statistics, Chapman Hall/CRC, 1979.4) Peter J. Bickel, Kjell A. Doksum, Mathematical Statistics, Volume 1, Basic Ideas and Selected Topics, 2rd ed. Prentice Hall, 2001.5) T. S. Ferguson, Mathematical Statistics: A Decision Theoretic Approach, Academic Press, Inc., New York, 19676) Harald Cramr, Mathematical Methods of Statistics, Princeton, 1946